Titan Hot Seat

A-Team & Sons
From Chaos to a Scalable Machine

32 months in business — 2 full crews, multiple machines
Grew from 1 machine & ~$5K/mo to $40–50K/mo in ~12 months
Average job size up 3x+ — from ~$1.8K to ~$6K in 2026
They execute almost everything we suggest — this is a "tighten the machine" hot seat, not a rescue

$5K/mo

Then (2024)

$45K/mo

Now (2026)

Current Snapshot

Where A-Team Is Today

$40–50K

Monthly Gross Revenue

Active Crews

4–5 wks

Booked Out

45–50

Leads / Month

90-Day Target

$85K+/month gross revenue
3rd crew — skid steer + forestry mulcher
6–8 weeks booked out consistently
Amber home full-time as admin by Nov 1

Reality Check

What the Numbers Actually Say

443

Total Opportunities

Paid Deals

$148,650

Total Revenue Collected

$70K

Booked & Pending (7 jobs)

Close Rate

9.3%

From ALL leads (41/443)

43.6%

On qualified leads (41/94)

🎯 Ads are working. The machine around the ads needs work.

The Real Constraint

Unit Economics + Lead Filtering

Profit Per Crew-Day

~$590

Forestry Mulching

~$330

Land Clearing

Too low to fund a 3rd crew AND bring Amber home by Nov 1

Lead Quality

349

"Bad Leads" — 78.8% of all opps

Andrew marks "bad" after real effort — wrong area, too small, or weeks of ghosting
Only 1 in 5 leads is worth his time

One-Sentence Diagnosis

You Don't Have a Demand Problem

You need:
More profit per crew-day, and
Cleaner fuel & a tighter machine around the leads you already get.

Demand is there — booked out 4–5 weeks, leads flowing
Ads are efficient — low CPL, strong CAC
The constraint — unit economics + how we filter and work leads

Lever 1

Raise Profit Per Crew-Day

Current profit per day is not enough to grow safely or hit the Amber goal
90-Day Move: Set a hard price floor for both mulching and clearing based on ClearPath costs + target margin
Raise pricing 20–30% on new quotes and watch:
- Does close rate on qualified leads stay healthy?
- Does profit per crew-day move toward $1,000+?

We're not trying to sell the most jobs — we're trying to make the most money per day worked.

$330–590

NOW

→

$1,000+

TARGET

Lever 2

Clean Up What Counts as a "Good" Lead

Last 20 Jobs

Were 1 acre

Were 3–5 acres

Were 5+ acres (both mulching)

The Plan

Use last 10–20 most profitable, least painful jobs to define Q3 avatar
Add 2–3 pre-qual questions on form/SMS:
Acres? · What's on the land? · How soon?
Score leads Red / Yellow / Green — Andrew hits the best ones first

Raw Leads (45/mo)

▼

Pre-Qualified (Yellow + Green)

▼

Best Leads → Andrew

Lever 3

Make the Good Leads Count

What Andrew Already Does

Treats speed-to-lead as 24/7 priority
Follows up until hard no or long-term ghost

What We'll Add

Instant SMS reply as backup — acknowledges lead + asks pre-qual questions
Clear SLA:
Working hours → call within 5 minutes
After hours → first callback block next morning

7-Day Follow-Up Cadence

Day 0: Instant SMS + call
Day 1: Follow-up call + text
Day 2: Text check-in
Day 3: Call attempt
Day 5: Final text
Day 7: Last call / close loop

Goal: More of the right people talk to Andrew, where he closes ~44%

November 1 Target

Designing Amber's Job Around the Machine

Nov 1, 2026

Amber Home Full-Time as Admin

Her Future Role

Own lead routing and status updates in CRM
Protect Andrew's calendar — estimates, job flow, crew scheduling
Ensure follow-up cadence actually happens as volume grows

This is how you scale to a 3rd crew without drowning in chaos.

The Game Plan

Your 90-Day Commitments

✓Set & stick to a higher price floor for both services
✓Define the primary avatar from your best recent jobs
✓Add 2–3 pre-qual questions on form/SMS — score Red/Yellow/Green
✓Turn on instant SMS backup + live by a 5-minute response rule
✓Implement 7-day follow-up cadence for all Yellow/Green leads
✓Shape Amber's Nov 1 role around owning the entire pipeline

Do this and $85K/month + 3 crews + Amber home becomes a math problem, not a wish.

A-Team & SonsFrom Chaos to a Scalable Machine

Where A-Team Is Today

What the Numbers Actually Say

Unit Economics + Lead Filtering

You Don't Have a Demand Problem

Raise Profit Per Crew-Day

Clean Up What Counts as a "Good" Lead

Make the Good Leads Count

Designing Amber's Job Around the Machine

Your 90-Day Commitments

A-Team & Sons
From Chaos to a Scalable Machine